Full design system. New UX writing. Remapped user flows. Wireframes to high-fidelity, then shipped live on the App Store.
The brief wasn't "make it pretty." It was harder: design for people who are already at their limit, where one confusing screen could be the difference between someone reaching out for help or giving up.
Every weakness in the old UX/UI got fixed. The results since launch have been incredible.
Full case study 👇 Curious what you'd have done differently.
HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT