Contra - A professional network for the jobs and skills of the futureLaunching Seat Armour: $86K in Online Revenue I helped launch and grow a premium Seat Armour fabr...
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Launching Seat Armour: $86K in Online Revenue
I helped launch and grow a premium Seat Armour fabric product within the 4x4 e-commerce business. I managed the product through the e-commerce operation, including creating new product variants, product setup, merchandising, website presentation and ongoing optimisation.
Over 24 months, the product generated approximately $86K in online sales, representing 9.1% of category revenue. The product achieved 39% year-on-year growth during the period.
The launch demonstrated how product positioning, merchandising and ongoing e-commerce optimisation could turn a new product into a meaningful contributor to online revenue.
Outcome: $86K in online revenue over 24 months, reaching 9.1% of category revenue and achieving 39% YoY growth.
Skills: E-commerce Management · Shopify · Merchandising · Product Launch · Conversion Optimisation
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