Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

So cool

This was a case study I developed for my students during my AI image course at Helsinki Summer University. Together we explored how an editorial visual language can continue consistently from image to image and further into moving image within AI-based visual production. The focus was not the technology itself, but authorship — how AI can be used consciously as part of a creative process. For me, AI is not about generating images, but about how visual worlds are directed, shaped and continued by the maker. Alongside my artistic work, I now offer trainings as well as commissioned visual and animation projects for clients working with AI in their visual production. Eden Laura Rautjoki & AI, 2026.

great work!