If your audience needs a paragraph to explain you, the positioning needs work.If your audience needs a paragraph to explain you, the positioning needs work.
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Bayejid's avatar
Bayejid Hawlader
• 8h
If your audience needs a paragraph to explain you, the positioning needs work.
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M Aadil's avatar
M Aadil Ali
• 8h
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
 
Here's why the number matters:
 
Referrals happen inside a 10-second gap in someone else's conversation.
"Do you...
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