Your last brand project — how many posts did it get?

Great execution is expected. Distribution is the edge.

Every project has hidden pillars you can break down and turn into content.

Here's how I broke down Orne Mendi's album identity: → Brand DNA → Typography → Cover System → Motion Identity → Art Direction → Digital + Physical

1 concept → 50+ pieces.

What would your pillars be?

Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.

here is the project https://onyxlabs.zo.space/museum Built a museum for the versions of myself I didn't become.

Instead of telling one polished story, I built four different wings. The Artist is the version of me who chose expression, atmosphere, and beauty. The Founder is the version who turned clarity into systems, building things to solve messy real-world problems. The Ghost is the life where I stayed on the expected path and slowly disappeared inside it. And the Future is the version of me still forming more integrated, more authored, and more fully myself.

The whole idea is that identity isn’t one straight line. It’s made of the lives we almost lived, the selves we left behind, and the one we’re still becoming.

Built on @zocomputer. Contact form, daily digest, and event tracking all native integrations. The challenge said personal, I think there is nothing more personal than what could have been, what you have outgrown and what you are becoming. Hint there is also a secret room click on the headline on the mainpage "the musuem of who i almost became" thats the first and only clue i'll give Here is the loom video https://www.loom.com/share/69d68b152f59457d94416b2ddab931a1 #Zo Computer Challenge

love how personal this is!