Crocs

Campaign and brand content for a global footwear icon built on self-expression, comfort and bold color.

Creative direction for Crocs across campaign, social and retail touchpoints, translating the brand's playful attitude into a consistent visual language for the local market.

Crocs is a brand that wins by being unapologetically itself, and this direction leans in without turning into chaos, the cloud-white clog floating in the sky next to the hot pink beach shot is exactly the right amount of absurd. Self-expression, comfort and bold color all read in one scroll. Fun, confident work.

Made this 31-second launch video for ProducerSpark.

Most companies never make a video like this. The quote comes back at $5,000 and a month of meetings, so the idea dies in a Slack thread.

Their product is two agents that build an insurance producer's pipeline. One finds the prospects, one reaches out to them. That's a lot to explain on a website. So I put it in a video you can watch before your coffee cools.

People book a demo when they understand what you do. A 30-second video gets them there before they've finished scrolling your homepage.

So cute! and great job :)