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I haven't paid much attention to this space lately because, since June 24th, I’ve been working on a project to help restore dignity—through stable employment and education—to 50 people affected by the recent earthquake in my country, Venezuela. Today I have an important meeting with a potential angel investor; wish me luck.
If you have any recommendations for the meeting—bearing in mind that I will be measuring ROI in terms of social impact—I would be very grateful.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Editorial Layout – “Walls That Cry for Help”
This editorial spread tells the story of historic buildings whose deteriorating structures have become a safety concern for the employees and institutions housed inside them. The buildings require restoration, but the process is challenging because they are protected as part of Guatemala’s cultural heritage.
This project is an example of my approach to editorial layout and visual storytelling. I collaborated in developing the visual concept, including the creation of the headline treatment “Walls That Cry for Help,” which helped establish the visual direction of the spread.
I also requested and adapted the main photograph, integrating it into the overall composition. My contribution focused on translating the story into a strong visual concept through typography, image treatment, composition, and information hierarchy.
The project showcases my ability to collaborate on editorial concepts and transform complex information into engaging, cohesive, and visually impactful layouts.
🎬 I’ve launched the first version of my portfolio.
I wanted my portfolio to be more than just a collection of edited videos. I wanted it to reflect how I think about visual storytelling, advertising, and GenAI.
My work mainly focuses on:
• Fashion & lookbook ads
•Product advertisements
•Cinematic advertisements
•AI-generated advertising
One thing I’ve learned while working on ads is that a good product isn’t always enough. The way it is presented changes how people perceive it.
That’s the kind of problem I want to solve — helping brands figure out how their product should look, what the audience should feel, and how an idea can be turned into a compelling visual story.
The portfolio is still a work in progress, and I’ll continue adding projects, experiments, and creative assets as I grow.
🔗 Portfolio: [https://ayusheditingportfolio.netlify.app]
I’d love to hear your feedback on the work and the overall experience.
#VideoEditing #GenAI #Advertising #VisualStorytelling #CreativePortfolio #ContentCreation #FashionAdvertising #AI #VideoEditor