Give It A Glow: Edi Performance Strength Coaching (Austin, TX) Edi Performance had zero online presence — clients had to text back and forth just to book a session. I built it from scratch in Base44: a mobile-first site with programs, pricing, results, and a 'Book a Free Consultation' form. Wired in automation too — every new lead gets an instant confirmation email, and the trainer gets notified right away, so no more missed messages. #GiveItAGlow @Base44 https://grinning-kinetic-peak-labs.base44.app

Hey Edi - don't forget to post a video walkthrough for your submission.

#Base44giveitaglowchallenge 💪🚀 https://tk-fitness.base44.app

For the #base44glowup challenge, I wanted to do more than redesign a website—I wanted to solve a real business problem.

I chose TK Strength, an independent gym in Midleton, Cork, run by World Strongman competitor Tommy Collins.

The gym has built an incredible reputation over many years through coaching, community, and results. But like many local businesses, its digital presence hadn't kept pace with the quality of the business itself. Social engagement had declined over time, there was no modern lead generation system, membership administration relied on manual processes, and there was no central platform connecting the website, marketing, and day-to-day operations.

So instead of building another brochure website, I built a complete Gym Operating System.

What's included

🏋️ A premium, SEO-first website designed to dominate local search.

📈 Dynamic SEO with structured data, location pages, service pages, blog management, FAQs, and automatic XML sitemap generation.

📅 Full class timetable and booking management.

👥 Member CRM with attendance history, progress tracking, memberships, and coach notes.

📱 QR-powered member check-in using unique member QR codes, logging attendance instantly.

💳 Automated membership renewals with secure Stripe payment links and QR code payments.

📧 Automated email reminders before memberships expire.

💬 WhatsApp automation for reminders, bookings, and renewals.

📸 Complete media management for photos and videos.

🤖 AI-powered marketing tools capable of generating blog posts, social content, Google Business posts, newsletters, and campaign ideas.

⭐ Success story and testimonial management.

📊 Analytics dashboard showing leads, conversions, attendance, and business performance.

📍 Google Maps integration and local SEO optimisation.

📝 Lead management pipeline from enquiry to membership.

🎯 Trial booking and consultation booking system.

📺 Digital signage mode for displaying class schedules, announcements, achievements, and promotions on gym screens.

🎁 Referral tracking, loyalty rewards, and challenge management.

🔒 Secure admin dashboard with full CRUD functionality across every aspect of the business.

The goal

The objective wasn't simply to make the gym look better online.

It was to create a platform that attracts new members through search, converts visitors into leads, automates repetitive admin, improves member retention, and gives the owner back valuable time to focus on coaching.

If successful, this won't just be a website—it will become a complete platform that can be adapted for independent gyms everywhere.

I'm excited to keep adding features, refining the experience, and seeing how far Base44 can be pushed.

#Base44 #Base44GlowUp #WebDevelopment #LocalBusiness #SEO #Automation #AI #GymManagement #SaaS #Ireland

Great work - don't forget to include a link to the business' existing online presence so that the judges can see the glow up