A little Three.js experiment — a torn-edge reveal built with a custom shader and Sobel edge detection.

I wanted the transition to feel more organic and physical than a typical image reveal.

Custom shader + Sobel edge for a torn reveal is the kind of WebGL detail people feel even if they can't name it.

Pure Pet needed its dog care range to feel trustworthy and premium, while still being friendly and approachable.

I paired hand-drawn dog illustrations with bold colors and clear packaging layouts, giving each product its own personality while keeping the range connected.

Check it out

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