Ledger — AI CFO Platform Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page. My role: UI/UX Design Scope: Landing page Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).

For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.

This color pallet works so well with data and makes everything look premium. love it!

Animated Fintech UI for pie showing portfolio performance, Investment income, Investment advisory, and smart advisory features through interactive financial visualization

A motion exploration for Pie, bringing key wealth-management features to life through animated UI components.

The concept explores how portfolio performance, investment income, investment advisory, and smart advisory can be presented in a clear and engaging way while keeping the overall experience simple and premium.

A look at how motion can make financial products feel more intuitive, modern, and easier to understand.

The motion-led charts make a dense wealth-management story feel approachable; the distinct panels give each metric room to breathe while still reading as one system.