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Led executive program management and integrated delivery for NERDS Gummy Clusters’ 2025 Super Bowl campaign featuring Shaboozey. The vibrant 360° campaign celebrated music, movement and New Orleans culture across broadcast, digital, social and brand activation. I coordinated agency disciplines, production partners and client stakeholders, overseeing scope, timelines, resources, risks and interconnected deliverables through launch.
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The network for creativity
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Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Really love the concept!
A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful
Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial
A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
9 voted
64%
5 voted
36%
14 votes
Closed
I’ll go with option A, because it’s highly all the elements in your hero, and color combination goes very well all together.
Hello Guys!
New day, new animated post here! One of my favorite branding projects
The contrast between the clean black system and that glowing orange 3D style works really well. Feels like an identity that could carry across product, web, and social without losing its character. Nice work, Artur.