The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Led executive program management and integrated delivery for NERDS Gummy Clusters’ 2025 Super Bowl campaign featuring Shaboozey. The vibrant 360° campaign celebrated music, movement and New Orleans culture across broadcast, digital, social and brand activation. I coordinated agency disciplines, production partners and client stakeholders, overseeing scope, timelines, resources, risks and interconnected deliverables through launch.
Marketing StrategyMicrosoft ProjectMicrosoft TeamsBrand StrategyBusiness OperationsMicrosoft PowerPoint
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Nórd — Brand identity & campaign for a fictional alpine optics brand
Nórd isn't a real product. It's a self-initiated portfolio piece — a fictional high-performance ski goggle brand I built end to end: naming, logo, brand system and full campaign. The goal was to take technical winter gear and give it the restraint and desirability of a luxury fashion label.
Process
As always, analysis before execution. I studied the codes of technical eyewear and alpine editorial — cold light, mirrored lenses, balaclava styling — and anchored everything to one idea: clarity in the whiteout. The name Nórd (north) drove the system, and the accent over the Ó became a "north tick" — a diacritic that doubles as a compass mark, the single spark of colour in an otherwise monochrome identity.
I built a mini brand manual (logo, colour, typography and an "N-System" of model and temperature codes like N-09 / −09°), then art-directed a full editorial campaign across registers — heroic low-angle portraits, cold atmospheric product shots and clean packshots — tied together by one visual system.
Direction & craft
Imagery was produced through my Augmented Art Direction approach: AI used as a precision instrument under tight creative direction, then refined by hand so the set reads as one campaign, not a folder of generations.
Deliverables: naming & verbal identity · logo & brand manual · art direction · full campaign · retouching · copywriting.
Design & direction: Vidrio.
Love how the typemark turned out! Very bold and feels daring 💪
today was mostly editing my new youtube video (should be ready this weekend, or monday at the latest👀)
also starting a new brand identity project today, so i'm putting together some initial references and moodboards.
let's see where this one goes...☕️
Congratulations on your 25k on Contra.
Well Deserved👍
Congratulations 👏 🎈