Does going full screen actually make a hero better?

Same footage. Same headline. One gives the typography room to play. The other lets the video take over.

I’m curious whether the bigger visual wins this one. What’s your pick?

Lately, I've been inspired by amazing wedding photographers across the UK, and while I was browsing Google Maps, Birmingham randomly caught my attention. I reviewed some user testimonials there and found out there's an often-occurring problem of too-long turnaround times to get edited pictures from a photographer, especially during the hot summer season (a lot of weddings take place in the summer).

This user problem inspired me to design this hero section while experimenting with Figma Motion. No AI was used for the concept design, only for user research purposes to compare what's on the market from the USP point of view — after reviewing and comparing 12 websites by hand myself.

I came up with a USP as well eventually — a simple, yet quickly scannable message with a clear value from the very first screen.

And of course, my ever-rotating peonies sending a photographer's message of being fun. What can you do with me?

To take a closer look (likes and comments are appreciated 🙌 ):

https://contra.com/p/qX3RXqXr-branded-website-experience-for-a-wedding-photographer?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=daria_saiadian_dsucxtlv

That looks so lovely! Well done!