Shopify Design Transformation: BUTI MVMNT's Unified Brand ExperienceShopify Design Transformation: BUTI MVMNT's Unified Brand Experience
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Mohsin Khalid
• Apr 27
BUTI MVMNT is a fitness and lifestyle e-commerce platform built around the BUTI movement methodology — combining online fitness content, certifications, apparel, and community into one unified brand experience.
I led end-to-end Shopify and e-commerce design for BUTI MVMNT across web and mobile — designing the complete digital storefront: homepage, BUTI TV streaming experience, certification programs, apparel collections, supplement store, and content discovery flows. Built a brand-aligned visual system that balances movement-driven aesthetics with structured product navigation across multiple business lines.
Focused on creating a high-conversion shopping experience that connects fitness content, certifications, and product purchases into one seamless customer journey — designed for a community-driven audience seeking both transformation and lifestyle products.
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