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Great brands don't happen by accident.
They're built through strategy, purposeful design and stories worth telling.
That's the philosophy behind Foundation Studio™.
We partner with ambitious founders and growing companies to build brands and digital experiences people trust, remember and choose.
Here's a short introduction to how we think and how we work:
Clarity before execution is key 🙌
100%!! it's probably the biggest lesson i've learned over the past few months while building the studio
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Can a rebrand be successful if most people don't even notice it?
That's exactly what Coca-Cola just proved with JKR
You don't redesign one of the most iconic brands in the world. You amplify what already makes it iconic and make it recognizable from Japan to Argentina.
The logo isn't the story but the rest of the assets are: the ribbon, typography, Arden Square, color system, and every recognizable asset now work together as a stronger, more scalable identity
Do you prefer bold reinventions, or subtle evolutions like this one?
Anita I really like this style 😍
This project was built entirely in Squarespace with the goal of creating a premium website that feels clean, immersive, and memorable from the very first scroll.
I focused on strong typography, carefully curated imagery, thoughtful spacing, and subtle interactions to create an experience that feels polished while remaining intuitive to navigate.
Finish Layer helped bring the design to life through Block Animations for smooth reveals, Block Transforms to add depth and balance to the layouts, Stacks for responsive structure across screen sizes, and custom font uploads to give the brand a more distinctive identity.
Every design choice was made to enhance the experience rather than distract from it.
I've included screenshots of the homepage and key design decisions, along with a walkthrough showing the finished website, my design process, and the Squarespace editor where the site was built.
Password: Greatdesign001
Great design ❤️
a piece of advice from a designer who started at 12 and is still figuring it out at 21:
the work matters. but so does the rest.
take breaks.
go outside.
close the laptop.
stop waiting until the project is done to feel okay. it's never fully done.
charge what you're worth. say no to bad fits.
pick clients you actually want to work with.
learn the idea behind the design.
learn the offer.
learn why it works.
and talk to people. other designers, other freelancers, people doing something completely different.
it helps more than any course.
you don't have to have it all figured out at 21. or 25.
or ever, probably.
just keep showing up and doing good work.