When I first came across the reference paintings,the rich velvet colours really caught my eye. I started imagining how their dramatic scenes could work with something familiar today....and modern dating, felt like a fun fit.
That became The Velvet Parlour, a fictional dating app. Since I run a creative advertising studio [RarePark Studios], creating a series of static ads felt like a natural way to approach the challenge. I brought everyday dating moments into the world of these paintings :)
"Cost to reach one genuinely interested person" is the metric most people skip. Boosting a post is fast food, this is the real meal. Do you track it per creative or per ad set?