This work demonstrates a structured video content strategy designed for contractors and service businesses. The system focuses on simple educational videos that answer customer questions, share practical tips, and highlight real projects. The goal is to create consistent visibility and build trust within the local market.
VANA Data Moments campaign. Strategy, creative direction & design for a social media + ad campaign. With this we set out to highlight moments of data creation in everyday life, connecting the audience with Vana's data-ownership mission.
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.