Phyra Fictional Supplement Brand Identity ExplorationPhyra Fictional Supplement Brand Identity Exploration
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Charles's avatar
Charles Alexander
• 2d
Phyra, A fictional supplement brand.
Exploring how a simple idea can develop into a distinctive visual identity.
Inspired by the structure of cells, the six-dot symbol sits at the heart of the Phyra identity. Stripped back to its simplest form, it creates a clean, geometric mark that feels considered and memorable.
From logo development to typography, layouts and imagery, I’ve been exploring how the identity can expand into a cohesive visual system across different applications.
This is just the beginning, with the full identity expansion coming soon.:
Graphic DesignbrandingLogo Design
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Artur's avatar
Artur Mikhov
pro
• 2d
The six-dot ring still reads clearly at small scale on the tulip photo, which is a good sign for the mark. For the full expansion, are you planning to use the dot arrangement as a pattern or motion element, or keep it strictly as the logo?
Aditya 's avatar
Aditya Pandey
pro
• 2d
The six-dot symbol small in the corner of the card and the tulip photo is quiet and premium, and the warm gradient with the Find Your Rhythm and Fuel Your Potential pills fits a supplement brand. My challenge: a ring of dots is also what a loading spinner looks like, and a tulip...
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