One of the projects I'm proudest of: a Shopify store, 16 months of SEO.
159K clicks. 16M impressions. 12,958 ranking keywords, 380 of them in Google's top 3.
SEO for stores is a long game. Numbers like these come from doing the basics well, month after month, and letting the work compound. The stores that keep going are the ones that win it.
380 keywords in Google's top 3 after 16 months is a strong result for a store. Which change moved the needle most, product page content or technical fixes?
With modern block themes (FSE), lightweight builders (Elementor/Bricks), and headless setups, WordPress remains the king of SEO, complex CMS structures, and zero-platform lock-in. When you need complete database ownership, nothing beats it
Great job, Nick! Local SEO can be underestimated so it's good seeing people thriving from doing it how it's supposed to be done. Looking foward on seeing your next work.