This was such a fun concept exploration. We received a brief to create a robot mascot that feels ...This was such a fun concept exploration. We received a brief to create a robot mascot that feels ...
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We received a brief to create a robot mascot that feels modern, minimal, and premium. So we started playing with motion, sound, and subtle gradients to build a proof of concept.
The biggest challenge was giving the little bot a personality without making it feel childish. That led us down a "less is more" approach, focusing on the tiny details that make something feel alive. 🤖
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
Today in the program, we have a color palette battle for the next video. The two color codes compete for the right to be replaced with regular white during the montage phase 😂🤣