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Beginning a two-week ghostwriting trial with a founder today. We had an enlightening first discussion today, and I will be writing six posts over the two weeks for him as a test run.
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Excited to start working with a new brand, Dragee! ✨
Looking forward to bringing fresh creative ideas, building the brand's digital presence and creating something amazing together.
New beginnings, new challenges and more creative opportunities! 🤝
Follow me on Contra for more updates! 🚀
Great concept and a very strong visual direction.
About Page Copywriting: Giving a Business a Clearer Brand Story
Project type: Independent speculative copywriting sample
An About page should do more than tell visitors when a business was founded. It should help them understand who the business serves, what it stands for and why its work matters.
For this sample, I developed an About page structure around four key elements:
The business: A clear introduction to what it does.
The audience: Who the business is built to serve.
The purpose: The values and approach behind its work.
The difference: What customers can expect from the experience.
The aim is to create a brand story that feels human, relevant and easy to understand without relying on exaggerated claims.
Service demonstrated: About page and brand messaging copywriting.
A closer look at Relay’s landing page.
My first question was: if someone lands here with no context, will they know what Relay does before they scroll?From there, I thought about what they’d need to see before taking the next step.
Clean design!