Working closely with the client, I transformed their ideas into a polished and high-performing Shopify store tailored to their business goals. From implementing brand visuals and refining the user journey to configuring store settings and enhancing mobile responsiveness, every detail was crafted to provide shoppers with a smooth buying experience and position the business for increased sales and customer retention.
The warm beige palette and the sofa hero with the arc lamp feel like a real showroom, and the mobile product page keeps the same calm look. Which part took longer, the homepage or the product page?
I design motion from the first composition to the final frame, combining typography, graphic design and animation.
This self-initiated series shows how I work with timing, weight and visual hierarchy. Letters stretch and rebound, geometric forms trigger chain reactions, and transitions carry one composition into the next. Each movement follows the same graphic language while giving each film a distinct pace.
My focus is on how a design behaves over time: where the eye goes, how an element arrives, and when a transition needs to hold or accelerate.
How do you help someone find the right ski jacket fast?
For rehall.com, a Dutch skiwear brand, we started with who it's for. The Shopify mega menu opens by audience, so Men, Women, Boys and Girls each get their own garment list and campaign tiles in one hover.
On a collection, you filter by size, colour, waterproofness and breathability. The counts update live and the grid refreshes without reloading the page.
A custom Liquid theme, selling in the Netherlands, Belgium and Germany in three languages.
Would you shop by audience first, or by product type?