Speed isn't a feature. It's the first impression. Every second your website takes to load, you're...Speed isn't a feature. It's the first impression. Every second your website takes to load, you're...
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On a slow site, images are often the heaviest files on the page.
Fix them in this order:
→ Resize them to the size they're shown at (no 4000px photo in a 600px box)
→ Convert to WebP or AVIF
→ Lazy-load anything below the first screen
→ Give every image a width and height, so the page doesn't jump
→ Preload the hero image instead of lazy-loading it
How heavy is your hero image? Check it in your browser's DevTools and tell me the size below.
Good order. I would add one thing from client sites, the hero is usually a 4000px upload used in a 600px box, and resizing it alone often fixes the LCP score. Preloading the hero instead of lazy loading it is the detail most people miss. Checking mine after this.