Butterfrost Gen Z Bazar Social Media Campaign DesignButterfrost Gen Z Bazar Social Media Campaign Design
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Most of my work revolves around 3D, but I also love bringing ideas to life through graphic design.
I created this social media campaign for Butterfrost to announce that they’ll be bringing their sweet treats to Gen Z Bazar. The goal was to build excitement with playful visuals and a consistent pink theme across the posts.
I generated the visuals using AI, following a clear theme and campaign direction, then edited them in Photoshop to add text, refine the layouts, and make the final tweaks. Adding typography separately gave me control over the wording and kept the fonts consistent across the campaign. What do you think of the overall campaign? I’d love to hear your feedback!
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Ivan's avatar
A little pink car with a cupcake on the roof rack is the kind of brief I want every day. The pink stays loyal across the car, the stall and the box, so the whole set feels like one campaign. One idea: a countdown version of "We're coming" (3 days, 2 days, tomorrow), so the same car keeps building hype as the date gets closer.
Eeman's avatar
Thank you, Ivan! The cupcake car was my favorite part to create! Love the countdown idea it would be a fun way to build on this campaign as the event gets closer.
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