Designed and built a responsive website concept for a sports physiotherapy clinic in Madrid.
The site presents physiotherapy, rehabilitation and personal training services through a clear visual hierarchy, strong mobile layouts and straightforward booking calls to action. Built with React, Next.js and TypeScript.
And it’s definitely not about making every section look the same.
A cohesive website is built when every visual decision feels like part of the same story, from typography and imagery to spacing, buttons, cards, and even the smallest details.
The goal isn’t repetition.
It’s creating a visual language that people recognize and remember.
That’s when a website starts to feel like a brand, not just a collection of sections.
Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.
Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!