Outside of spaces like Contra, I often see AI creative work reduced to: “AI made it.” But that ra...Outside of spaces like Contra, I often see AI creative work reduced to: “AI made it.” But that ra...
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Outside of spaces like Contra, I often see AI creative work reduced to: “AI made it.”
But that rarely reflects my actual process. AI helps me execute a vision faster, but what follows is still art direction, lighting decisions, retouching, colour work, texture refinement, Photoshop; and a lot of back-and-forth with my AI models when they refuse to cooperate 😂
For me, the tool is only one part of the process. The concept, taste and decisions that shape the final image are still deeply human.
Curious how other creatives see this. Where does AI end and your creative hand begin?
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Creatives on Contra have earned over $150M and we are just getting started