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A creative tool should reduce the work, not become more work.
Visual assets accumulate quickly. Finding the right one shouldn't require remembering filenames, opening dozens of folders, or rebuilding a system every time.
I designed GenSort around a simpler question:
What if organizing visual work felt as intuitive as working with it?
GenSort explores a visual-first approach to asset sorting, organization, and export, with an emphasis on reducing friction between collecting inspiration and actually using it.
A look at the product thinking, interface decisions, and experience behind the build.
Product Design · UX/UI · Creative Tools
Can I try this yet?
Yes, I am still making final touches but functional prototype is here: https://www.contextmuse.com/cxm_gensort/
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Great stuff! Would love to know what the brief looked like. You clearly took it somewhere special.
October in one reel: web design explorations, an iOS app in
development, a one-day Lovable build, and product work with my team.
Which one would you like to see more of?
love this branding design
Health is probably one of my favorite areas to design for.
Over the years, I’ve worked on projects across mental health, elderly care, accessibility, VR-based treatment, wellness, and other health-focused products.
What I value most about these projects is the purpose behind them. They’re designed to help people navigate difficult moments, feel supported, and make everyday life a little easier.
Sharing a glimpse of one of these projects today 💚
Would love to hear what you think about the design!
Such a clean design, Ella! Amazing work 👏