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John Martin
• Oct 21
https://contra.com/community/topic/shareyourwork?referralExperimentNid=COMMUNITY_TOPIC_SHARE&referrerUsername=john_martin_azco63fp
Project: Ford Ka Rally Championship Ad Challenge: Create a compelling ad for a rally racing event using only a provided stock image of the car.
Solution: We moved past a simple announcement and translated the high-stakes drama of rally racing directly into the typography. The layout mimics a co-driver's frantic pace notes, making the viewer feel the intensity of navigating the course at high speed. This approach transformed a static image into a dynamic and immersive experience.
Creative Lesson: Don't just solve the problem—redefine it by pushing the boundaries of the medium.
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