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Project: Ford Ka Rally Championship Ad
Challenge: Create a compelling ad for a rally racing event using only a provided stock image of the car.
Solution: We moved past a simple announcement and translated the high-stakes drama of rally racing directly into the typography. The layout mimics a co-driver's frantic pace notes, making the viewer feel the intensity of navigating the course at high speed. This approach transformed a static image into a dynamic and immersive experience.
Creative Lesson: Don't just solve the problem—redefine it by pushing the boundaries of the medium.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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