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This campaign focused on increasing brand visibility and reaching a highly targeted audience through Meta Ads.
I managed the campaign strategy, audience targeting, optimisation, and performance monitoring to maximize reach and impressions within the allocated budget.
This campaign demonstrates my ability to plan, execute, and optimise paid social campaigns that drive large-scale brand awareness while maintaining efficient ad performance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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ZOE – Social Media Ads Pack
We developed a premium ad creative suite for ZOE, a leading scientific platform that replaces generic diets with personalized microbiome and metabolic data. The main challenge was to translate complex biohacking research, clinical percentages, and body markers into simple, clickable social media formats. The final deliverables include a high-converting carousel, a static single ad, and a dynamic video asset optimized for Meta and LinkedIn.
The visual style is built on strict data-driven minimalism using clean backgrounds, a precise modular grid, and sharp typography. Technically, the focus was on advanced data visualization–turning complex research into high-contrast charts, body-marker graphs, and engaging myth-busting layouts, while strictly adhering to platform safe zones to drive app installs among entrepreneurs and high-performers.
Would you rather have more views but less engagement, or more engagement but fewer views?
I'd pick the second one every time, and I have the numbers to explain why.
Over the last five months as content strategist for WayMaker Media (contracted by March Forth Agency), a Black culture editorial brand, views went down.
Engagement went up 72.5%. Shares up 149%. Net new followers up 9k+. which is 102.4%.
Fewer people scrolling past. Far more people actually doing something.
The full case study is live on my profile now here. Will share & update again soon 🥂
NEW PAID PROJECT
Maia AndersonMarch Forth Agency
I'm excited to have started a project as Content Strategist with March Forth to assist on their client, WayMaker Media, channels!
🚀 My entry for the #Flowstep Challenge is live!
Meet SocialSprint AI an AI-powered social media management platform I designed for freelancers, creators, and agencies
Instead of jumping between multiple tools, SocialSprint AI brings everything into one workspace:
✨ AI Caption Generator
📅 Content Calendar
📊 Analytics Dashboard
📁 Content Library
🤝 Client Approval System
As a Social Media Strategist, I wanted to design a product that solves a real problem I've experienced first hand making content planning, collaboration, and publishing faster and more efficient with AI.
Building this prototype challenged me to think beyond visuals and focus on creating a complete user experience that people could actually use.
A huge thank you to Flowstep for creating this challenge and giving creators the opportunity to turn ideas into interactive prototypes.
I'd love to hear your thoughts! What feature would you add to a platform like this?
#Flowstep #FlowstepChallenge #UIDesign #UXDesign #AI #ProductDesign #SaaS #SocialMediaManager #ContentCreator #Prototype #DesignChallenge
