I built this because revenue growth is the number that gets reported and the one number that cann...I built this because revenue growth is the number that gets reported and the one number that cann...
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Alex Readman
• 1d
I built this because revenue growth is the number that gets reported and the one number that cannot tell you whether a business is getting stronger.
A company that loses a third of its customers and replaces them looks identical, on a sales report, to one that keeps all of them. So this splits revenue into the only three things it can be — customers who were here last year and still are, customers who have gone, and customers who are new.
On this ledger revenue grew 21% while 35% of the customer base left, taking £321,727 with them. New business covered it 1.2 times, which is the same sentence as: a third of this year's revenue stands on customers who weren't there a year ago.
Two years of invoices, generated, with the generator published alongside so every figure reproduces.
Data AnalysisData VisualizationMatplotlibPython
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