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A Mountain, a Wave, and Two New Pantone Colors:
PANTONE® just named two new colors after my country: Portugal. I’m still not over it!
Working with Peugeot, they created Alvao Green, inspired by the Serra do Alvão mountains, and Nazare Blue, inspired by the giant waves of Nazaré. Both are launching on the new 208 and 2008 ENVY editions.
Here’s why I can’t stop thinking about it: a hex code is just data. Call it Nazare Blue, and it becomes a place, a mood, a memory. That’s the whole game in branding. The small decisions nobody asks about are usually the ones that make something feel real instead of just designed.
Also, not going to lie, seeing a mountain and a fishing village I grew up hearing about become official car colors, validated by the biggest name in color, hits different when it’s your own country.
Full story and colors here: pantone.com/eu/en-de/peugeot
I really appreciate this. Portugal is one of those places where color feels so tied to material and place.
My own take went in a slightly different direction: azulejo blue, glaze white, cork brown and cobblestone grey. Pantone feels much more contemporary and automotive, while...
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Do you agree? That a stronger business deserves a brand that looks the part...
Forti AI had the techand ambition. Our job was to make sure the way the company presented itself reflected the business it was becoming.
We started with positioning and strategy before touching the visuals, clarifying what the brand needed to communicate, who it needed to speak to and how it could stand apart in an increasingly crowded AI market.
From there, we developed the visual identity and translated it into the website and wider digital experience.
Strategy → Positioning → Identity → Website
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I love the vibe man, great job!! 🙌