A part from the Landys promo I animated. The arc paints itself out of job photos, then collapses into the app feed.
Do you think that style matches the theme?
The way the arc paints itself out of the photos before collapsing into the feed has a nice build-up-and-release rhythm to it. Did you time that reveal to a specific beat in the audio, or was the pacing locked before sound came into the mix?
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.