I keep seeing founders use AI brand generators and walk away thinking they have a brand. You don't. You have a logo and a color palette. A brand is the reason someone picks you over the 11 other companies that do roughly the same thing. No AI tool figures that out for you. That's a positioning decision. It's messy. It requires knowing your market, your buyer, and what you're actually willing to own. The logo comes after. The ones that look "inevitable" didn't start with design. They started with a decision about what they stand for. Then they built a system that says it everywhere. AI tools are great for production. I use them too. But they skip the part that actually matters. If you can't explain why your company exists in one sentence that a buyer would repeat back to their boss you have a clarity problem.

How many tools does it take to create brand visuals?

I’ve been exploring more ways to move from visual ideas 👉🏻 mockups 👉🏻 motion without constantly switching between tools.

Been experimenting with this workflow inside Kittl and it’s been a really smooth way to develop visual directions, test product scenes, and turn them into motion content.

Curious how you guys are using Kittl - what’s your favorite feature? 💬

awesome video Monserrat!