Data Analytics Project – Subscription Model Analysis (SQL & Power BI)

Analyzed a subscription-based business model for Foodie-Fi (TastyStream), a digital platform offering on-demand global cuisine content. The objective was to understand customer journeys, subscription transitions, and revenue performance using SQL and Power BI.

Key Contributions & Insights:

Segmented customers based on trial-to-paid and plan transitions.

Analyzed free trial behavior and conversion patterns.

Evaluated revenue performance across subscription plans.

Built interactive dashboards in Power BI for actionable insights.

Tools Used:

MYSQL, Power BI

Outcome: Delivered a clear, insight-driven dashboard supporting data-driven decisions in a subscription-based business.