Data Analytics Project – Subscription Model Analysis (SQL & Power BI) Analyzed a subscription-bas...Data Analytics Project – Subscription Model Analysis (SQL & Power BI) Analyzed a subscription-bas...
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Data Analytics Project – Subscription Model Analysis (SQL & Power BI)
Analyzed a subscription-based business model for Foodie-Fi (TastyStream), a digital platform offering on-demand global cuisine content. The objective was to understand customer journeys, subscription transitions, and revenue performance using SQL and Power BI.
Key Contributions & Insights:
Segmented customers based on trial-to-paid and plan transitions.
Analyzed free trial behavior and conversion patterns.
Evaluated revenue performance across subscription plans.
Built interactive dashboards in Power BI for actionable insights.
Tools Used:
MYSQL, Power BI
Outcome: Delivered a clear, insight-driven dashboard supporting data-driven decisions in a subscription-based business.
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