This project focused on shaping the positioning, messaging and digital presence for Root & Wander, a social compliance and living wage consultancy working across global supply chains.
The goal was to create a clearer and more cohesive brand system that reflected both the analytical and human side of the work — moving the brand away from sounding purely corporate, while still maintaining credibility and structure.
The scope included brand direction, messaging refinement, website strategy and visual cohesion across the digital presence, helping translate complex topics into communication that felt grounded, accessible and aligned.
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕