A visual identity project inspired by Afghanistan’s cultural heritage and traditional jewelry.
The design combines Afghan ornamental details, patterns, colours, and craftsmanship with a modern visual direction, creating a distinctive and contemporary expression of Afghan identity.
A closer look at Aureva, a Paris-based skincare brand I worked on.
The brief was to create a brand identity and packaging that felt premium yet approachable. I paired distinctive typography with soft earth tones, using color to give each product its own place within the range.