In 1975, two firsts launched the Whistler phenomenon: Canada's first resort municipality, and Paul Mathews starting Ecosign, a mountain resort planning firm. Much of Whistler - like the Peak to Peak Gondola - has been imagined by Ecosign. 1,000+ global projects later, they asked us to make their brand as world-class as they are.

Two truths led this facelift: despite their reputation, these are down-to-earth people, and the very best always understate. We created an international, up-to-the-minute look with fresh outdoor feel - all deep woods and white slopes.

What an honor helping Ecosign enter their next half-century looking like the icons they are.

Deliverables: Brand refresh, website design, brand guidelines, presentation templates.