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A brand’s first impression matters, more than you’d think.
Oh Belly is a playful probiotic soda brand that wanted to reimagine nostalgic soda culture with a feel-good energy, while promoting a healthier lifestyle and all the benefits that come with it.
We paired nostalgic soda references with the sensibility of a modern wellness product, bubbly typography mixed with a classic serif, a vibrant colour palette, bold logo variations, and hand-drawn, modern iconography.
That resultedin a brand that celebrates feeling good from the inside out, reframing gut health as an everyday, joyful choice rather than something tied to restrictive diet culture.
If you’re building a brand that deserves to feel this intentional, my DMs are always open
Superb
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
Taking the colour palette straight out of the imagery is key 🔑 - love it
Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
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