A conceptual poster series exploring how typography can act as a physical variable within a visual system. In each piece, words interact with objects—breaking balance, revealing hidden mass, or suspending time.
A small study in creating tension through minimal forms.
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
It’s been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought it’d be fun to share a couple of branding projects from the past:
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. I’d love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.