Nordvik Fjord Homes Concept: Brand, Web & Art DirectionNordvik Fjord Homes Concept: Brand, Web & Art Direction
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A's avatar
A J
• 1d
Good UI is mostly restraint.
Made a concept for Nordvik: twelve timber houses on the cliffs above a Norwegian fjord. Here's the thinking behind it.
01: Pick one moment and protect it. Every screen gets one thing people should feel first. Here it's the view. So the nav tucks into the frame instead of sitting on top of the photo. Anything competing with that moment gets cut.
02: Colour should come from somewhere. The only accent is the amber glow in the windows. Not a palette generator, not a trend. When colour has a source, the whole thing reads as one brand instead of a mood board.
03: Contrast does the work, not decoration. Tight, heavy sans next to a soft serif italic. Big next to small. Hierarchy comes from opposites, not from more boxes, shadows and gradients.
04: UX is answering the next question before it's asked. Someone looking at a house wants to know: where, what, how much, when. The booking bar answers exactly that, in that order. No hunting, no hidden filters.
05: Delete one more thing. When it feels finished, remove one element. It almost always gets better.
Pretty is easy, calm and clear is the hard part.
Brand, web & art direction. Open for new projects, DM me 👋
UI DesignFigmaHiggsfield AIUX Design
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Vansita's avatar
Vansita Addanki
pro
• 21h
So minimal.
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