Project developed for NOLA, a construction company specialized in beach houses and apartment developments.
The visual identity was built around a minimalist and contemporary direction, aiming to convey solidity, exclusivity, and a strong connection with the coastal environment.
The project included:
• Logo design
• Visual system
• Typography selection
• Color palette
• Brand applications
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.