Most people I see using AI in advertising are using it to generate video, and honestly I think that's the least interesting thing it can do.

Where it's actually changed how I work is 3D. I've got it driving Blender for me now, building out scenes, rigging the cameras, setting up lighting and running the renders, which is all the technical setup that used to eat whole days before I could even start on the creative.

But it hasn't made good work fast. Getting a car to actually look like a car still means going back through the lighting over and over, catching reflections that feel off, and re-cutting shots until the timing finally sits right. That part still takes time.

What's changed is where the hours go. I spend a lot less of them pushing buttons and a lot more of them making taste calls, which is the part brands were paying for in the first place.

Ye le Jani is AI + 3D wali post ke liye: 100% agree with this take! Everyone is just doing gen video, but using AI to drive Blender — scene building, camera rigging — that's the real workflow upgrade. This car render looks insane! Would love to hear more about your setup.

Northbound🚀: Studio Autopilot An AI-powered client pipeline for creative studios, wrapped in a hand-built 3D world. A brief comes in, gets scored and routed, becomes a priced proposal, is accepted online and turns into a running project, with no one chasing emails.

Every studio knows the feeling: a new brief lands and the clock starts. Then come hours of reading, qualifying, writing proposals, chasing replies and setting up the project. Northbound turns that whole journey into one automated flow, so a small studio can respond like a big one.

The problem: Creative studios lose their best hours to admin. Strong leads wait days for a proposal, weak ones eat the same time as good ones, and follow-ups slip through the cracks. The work that wins clients is the work nobody has time for.

The solution: - AI brief scoring and routing. Every brief is read for budget, timeline, goals and fit, then routed one of three ways: fast track, a quick human review, or an honest, helpful decline with pointers. - Tailored proposals in about a minute. Strong fits get a scoped proposal with workstreams, a realistic timeline and three priced packages.

- Online acceptance and kickoff booking. Clients pick a package, accept online and book their kickoff call on the spot.

- A project that runs itself. Milestones are planned on acceptance, and follow-ups and reminders go out automatically.

- A morning digest. Every day at 08:00 the studio owner gets a summary of new briefs, proposals awaiting review, clients who haven’t replied, and what’s due.

- An owner dashboard showing pipeline, win rate and hours saved, plus a review queue to approve held proposals in one click.

- A live demo console where anyone can send a sample brief through the real pipeline and watch each step happen.

The morning digest is my favorite part here. When inquiries, proposals and deadlines are all in one place, you don't have to start the day searching through conversations. I'd just put the items that need an owner's decision today at the top.