Companies drop $200k on a VP of Marketing, but skip investing in a website that actually works,then wonder why leads aren’t coming in. A great marketer can’t fix a broken foundation. If your site still looks like it’s from 2015, no ad budget or content plan will save you. You’re asking them to drive traffic to a page that doesn’t convert, to build campaigns around outdated visuals, to fill a funnel that leaks at every stage. It’s like hiring a Michelin-star chef, then handing them a broken stove.