Founders tell me: "We rank page 1, get traffic, but nobody buys." Here's why: You're targeting the wrong keywords. THE PROBLEM: You rank for "what is project management." Great. Traffic flows in. But people searching "what is" aren't ready to buy. They're just learning. Meanwhile, your competitor ranks for "best project management software for remote teams." Guess who gets the customers? This is the #1 SEO mistake founders make. Fishing in the awareness pool when you should be fishing in the buying pool. THE SOLUTION: THE FRAMEWORK: TOF → "How do I solve this?" MOF → "Which solution is best?" BOF → "I'm buying. Why you?" At Dizisoch, we build the entire funnel. Which layer are you missing? Comment: 👀 = Need TOF content 🤔 = Need MOF content 💰 = Need BOF content First 5 comments only 👇