Here's how I create mock brand products using ChatGPT. "Create a brand kit for mock product for a...Here's how I create mock brand products using ChatGPT. "Create a brand kit for mock product for a...
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Eric's avatar
Eric Williams
pro
• Aug 23
Here's how I create mock brand products using ChatGPT. "Create a brand kit for mock product for a brand of hair conditioner. Avoid the usual AI names." Here's what it gave me in text. ----------------------------------------------------------------------------------------- "LOAM & LINE
Category: Premium everyday hair care Hero Product: Hydrating Hair Conditioner Positioning: Modern, understated hair care built around moisture, softness, and healthy-looking texture without the overly clinical or luxury-spa aesthetic.
Brand Idea
LOAM & LINE takes inspiration from natural materials, quiet interiors, and tactile everyday objects. The brand should feel established and design-conscious—not like a trendy AI-generated beauty startup.
Tagline: Made for Better Texture.
Secondary line: Condition. Restore. Move on.
Logo System
Primary Logo: LOAM & LINE
Uppercase wordmark with generous letter spacing. Clean but slightly editorial rather than ultra-geometric.
Secondary Mark: A compact stacked mark:
LOAM & LINE
Monogram: L&L
Avoid leaves, water droplets, hair silhouettes, sparkles, botanical circles, or other predictable personal-care icons.
Color Palette
Color HEX Use Limestone #EAE5D9 Main packaging/background Charred Olive #303229 Primary logo/text Clay #A56E50 Accent color Oat #CFC4AF Secondary neutral Soft Black #1B1B19 Typography/details Chalk #F7F5EF Clean supporting background
The overall palette should feel earthy, architectural, quiet, and premium.
Typography
Primary Typeface: Editorial serif with restrained character Examples of direction: Instrument Serif / Newsreader / Canela-style
Use for:
Campaign headlines
Product names
Editorial material
Secondary Typeface: Clean grotesk sans serif Examples of direction: Neue Haas Grotesk / Inter / Suisse-style
Use for:
Ingredients
Directions
Packaging details
Web UI
Technical information
Hero Product
LOAM & LINE
Soft Structure Conditioner
Purpose: Hydration + smoothing + manageable texture
Front Label Copy:
LOAM & LINE SOFT STRUCTURE CONDITIONER
Hydrate / Smooth / Restore
300 mL / 10.1 fl oz
Packaging
Tall rectangular bottle with subtly rounded corners
Warm limestone-colored matte finish
Charred-olive typography
Small clay-colored identification stripe near the bottom
Wide matte-black or dark-olive dispensing cap
Minimal front label
Dense, carefully typeset ingredient/instruction panel on the back
No oversized illustrations
No gradient packaging
No metallic gold
No fake eco badges
The bottle should feel like something that could realistically sit beside Aesop, Grown Alchemist, Le Labo, or high-end salon products while still having its own identity.
Supporting Product Line
SOFT STRUCTURE Hydrating Conditioner Clay accent
CLEAR CURRENT Lightweight Conditioner Muted blue-gray accent
HEAVY WEATHER Deep Conditioning Mask Burnt sienna accent
DAILY GROUND Leave-In Conditioner Dusty sage accent
The names create a recognizable system without resorting to typical terms like Glow, Aura, Bloom, Nova, Luxe, or Velora.
Brand Voice
LOAM & LINE speaks simply and confidently.
Tone:
Direct
Calm
Intelligent
Slightly editorial
Never overly scientific
Never mystical
Example Copy
Give dry hair somewhere to go.
Soft Structure is a daily conditioner designed to replenish moisture, reduce roughness, and leave hair noticeably easier to manage without weighing it down.
Nothing miraculous. Just better-conditioned hair.
Photography Direction
Product Photography
Soft window light
Limestone, plaster, brushed stainless steel, stone, ceramic
Natural shadows
Slight surface imperfections
Restrained styling
Realistic condensation and water when appropriate
Neutral bathrooms and contemporary salon environments
Lifestyle Photography
Natural hair texture
Real bathrooms and bedrooms
Cropped, candid compositions
Damp hair
Towels, mirrors, sinks, shower glass
Subtle movement
Natural skin texture
Avoid glossy CGI-looking surfaces, floating ingredients, exploding flowers, water splashes frozen in midair, and generic luxury-beauty imagery.
Graphic Language
The identity uses:
Large editorial typography
Thin rules
Small technical annotations
Generous negative space
Asymmetrical layouts
Product codes
Quiet blocks of earthy color
Example:
LL / 01 SOFT STRUCTURE DAILY CONDITIONING SYSTEM
Brand Personality
Tactile. Quiet. Functional. Considered.
LOAM & LINE should feel less like a beauty company trying to sell a lifestyle and more like a well-designed product someone discovers, uses, and keeps buying." ----------------------------------------------------------------------------------------- I then told it "Now take all of that info and create a Brand Kit image."
Post image
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