Beyond Logos: Elevate Your Brand with a Visual Experience

Beyond Logos: Elevate Your Brand with a Visual ExperienceBeyond Logos: Elevate Your Brand with a Visual Experience

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Varun Davera

pro

• Mar 17

Logo vs. Brand: Don’t just settle for a logo! Your brand is the entire visual experience that makes your business truly memorable.

branding branddesign logo

Chantal Jemmott

pro

• Mar 14

How do you rebrand in a market where everyone says the same thing? 🧠

This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚

3 key design decisions:

1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.

2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.

3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant. Would you have kept more from the original brand, or started fresh?

rebrand packaging beveragepackaging

Anita Autorino

max

• Mar 16

Looks amazing! Such a smart rebrand!

Cara Ellis

max

• Mar 13

why is it so much harder to brand yourself than it is to brand a client?

I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…

That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.

rebrand brand brandidentitydesign

Ebad Ahmed

• Mar 14

Its so true, ahah!

BTW, just wanted to ask how to post like this, like a courousal style on contra, where you can swipe up the slides??

Keileth Castillo

pro

• Mar 13

SensorIA — Brand Direction I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.