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Same airline concept.
Two completely different visual directions.
Exploring how art direction, color, imagery, and visual language can completely change the personality of the same idea.
A strong demonstration of how art direction changes product personality.
The network for creativity
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There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week.
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I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product.
This animation was created by Odd Fellows in collaboration with Figma.
60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?