Building a funnel is complex, and many clients come to me already overwhelmed by how to connect their ideas to their audience. For the 7 Figure Bestseller Summit, the challenge wasn't just how it looked, but how the whole system flowed. The client was launching a high-level live event and needed a cohesive funnel that guided potential attendees from their social media feed right to a ticket purchase, on any device. By taking that big concept—helping experts publish a book—and translating it into a multi-device strategy (from the desktop experience down to a seamless mobile view), we created a consistent brand story. My focus was on taking the strategic burden off the client's shoulders so that when they shared their link, they knew they were sending people to a high-converting, professional home that was optimized to deliver their results.