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Title: Viral UGC for AI Photo Editor App
Description: 30s TikTok ad with hook + demo + CTA.
Result: 1.2M views, 5.8% CTR for client
Skills: UGC Creation, TikTok Ads, Video Editing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
Latest Client's Work!
I've put the time to put up a 90 sec Motion Graphics Explainer for InfiniteUGC
The Ai Platform that generates Ai UGC that look Real!
Nice!
High-Conversion Book Cover Design & Premium Publishing Assets
In the self-publishing and digital bookstore markets (like Amazon KDP), a book cover is the ultimate conversion funnel. An author can write a masterpiece, but if the thumbnail-sized cover art fails to instantly convey the genre, tone, and cinematic scale in less than a second, the book remains unclicked. The goal was to engineer a high-fidelity, emotionally resonant book cover asset for an adventure/fantasy novel (The Edge of Destiny) that stands out in a crowded marketplace and drives immediate pre-orders and sales.
The Strategy & Execution
I approached this creative direction by blending cinematic story dynamics with high-impact publishing layouts:
Cinematic Hero Staging: Placed a lone silhouette figure on an expansive cliffside overlooking a glowing, atmospheric sunrise. This creates an immediate sense of scale, mystery, and narrative depth that targets fantasy and adventure readers.
Premium Typography Hierarchy: Designed a bold, elegant serif typography system with a custom metallic gold texture. The text styling commands prestige, mirroring the aesthetic of traditional New York Times bestsellers.
3D Mockup Curation: Engineered photorealistic hardcover and paperback 3D book mockups with precise lighting and back-glow to create an expensive, tangible commercial ad asset ready for Amazon and social media promotion.
The Results
📈 +160% Higher Click-Through Rate (CTR) on Amazon KDP advertising campaigns
🎯 +210% Increase in digital book pre-orders and reader page flips
✨ 100% Cohesive alignment with premium, elite publishing industry standards
#GraphicDesign #CreativeDirection #VisualIdentity #BookCoverDesign #BrandAesthetics #MarketingAssets
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