The interesting part of this SaaS flow wasn't the signup. It was everything that happened after i...The interesting part of this SaaS flow wasn't the signup. It was everything that happened after i...
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The interesting part of this SaaS flow wasn't the signup. It was everything that happened after it.
This fictional B2B SaaS flow had two very different problems: some users weren't reaching meaningful product value, while others had reached it but still weren't ready to pay.
I separated those two states and built the messaging around what each user actually needed next, getting to value first, then understanding and evaluating the paid product.
Tendee - Dating App UI UX Design
A mobile app UI design showcase focused on discovery, profiles, matching and conversation.
The visual challenge was to bring profile content, interest tags, primary actions and messaging into a consistent mobile experience. The design uses a soft lavender and coral palette, clear typography, rounded cards and recognizable navigation.
The selected mockup presents a profile discovery screen, detailed profile information, chat, onboarding and sign-in views. These screens demonstrate visual hierarchy, consistent interface styling and attention to mobile interactions.
Personal portfolio showcase. Project cost is an illustrative quote for comparable design work, not a past client payment. The date marks this showcase's preparation in October 2026; duration is an estimated production timeframe.
've reviewed 50+ startup websites, and I noticed a pattern.
Their hero sections are often simple. They tell you who the product is for and what it does.
While working on this redesign concept for
@Alloovium, I wanted to explore a different direction.
Their original website already explained the product and its audience.
But what if the hero also used visuals that reflected the world their customers work in?
People often scan websites before deciding what to pay attention to.
Relevant visuals can catch their attention and create a connection with the audience before they start reading.
So I explored a few visual directions inspired by the construction industry.
Building a startup? I'd love to help you explore a new direction for your website.