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A new fun concept for a 3D Animated promo video of the new Summer Edition for their flagship product!
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Revisiting one of my older self-directed projects from earlier this year and pushing it much further.
KARMAE originally lived in a darker, more atmospheric world through its first scent, Orbit. For this refresh, I kept the core identity and overall direction, but started exploring what the opposite side of that same brand could feel like.
ASTER is that softer expression. More light, more diffusion, more tactile materials. Frosted glass, pale botanicals, muted metallics and a much quieter environment, while still feeling unmistakably part of the same KARMAE world.
Everything has been designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders in Blender.
First part of ASTER is coming later today 👀
way stronger than the first version
A look at a Web3 gaming concept from our archives.
We explored a neon-driven visual direction for a fast-paced shooter, combining bold typography, anime-inspired visuals, and a dark green palette.
The goal was to create a style that feels energetic, playful, and instantly recognizable across the experience.
A concept built around gaming, Web3, and strong visual identity.
Outstanding work, I really like it! 🔥
KARMAE: ASTER | Brand Identity, Packaging & 3D Direction
ASTER explores the softer side of KARMAE.
Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal contrast create a quieter, more tactile expression without losing the core identity behind it.
For this refresh, I kept the original KARMAE foundation and expanded the system rather than replacing it. The goal was to show how one brand can hold two very different moods while still feeling cohesive across product, packaging and visual direction.
Everything shown here was designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders built in Blender.
Part one of ASTER.
aster > orbit ngl